Features

• WYSIWYG Editor
• Variables personalization (Name, email)
• Link unsubscribe in one click for subscribers
• Select Recipients
  • Subscribers Newsletter by block
  • Customers subscribing to the newsletter
  • Subscribers to Partner Offers
  • Guest born on xx-xx format: 31-12
  • Customers of a group
  • Customers who have purchased a product from your store
• Flush previous email if you close the window for sending email in error
• Archiving
• Easy access by a tab in the Clients tab

All campaigns are sent with this module automatically tagged for analysis using Google Analytics. Just in Traffic Sources in your Analytics account, look for the source: "module sendNewsletter"

Analysis

If you use Google Analytics on your website, you can actually track clicks from your email campaigns all the way to purchases on your website. The module will do all this automagically for you.

1. First, make sure you have your Google Analytics account setup on your website and that it's setup to track conversions.
2. After you send your email campaign, check your Google Analytics stats:

• Log in to Google Analytics.
• Click on view report
• Click on "Traffic Sources"
• Select "All Traffic Sources"
• Using the "Show:" pulldown sort by "medium"
• Click on the "Mailer" medium
• You'll see all your different campaigns. On the module configuration each campains have an ID that is reported here.
• From here, you can click the "Goals" tab to see how many people came to your website from your email campaign, and completed any goals you've setup.

Keep in mind that it can take up to 48 hours for your Google Analytics data and the module data to sync up 100%. Give the stats a little time to settle and you'll see better results.