A CMP (Cookie Consent Management Platform) is a technological platform designed to help website owners comply with privacy and user consent regulations, such as the GDPR (General Data Protection Regulation) in the European Union, the CCPA (California Consumer Privacy Act) in California, and other similar laws around the world. CMPs allow for the...
Here are the main features and components of a CMP:
Consent customization: Users can choose which types of cookies they consent to, for example, by differentiating between necessary cookies (which do not require consent because they are essential for the site's operation), performance cookies, functionality cookies, or targeting/advertising cookies.
Preference storage: Once the user has given their consent, their preferences are saved for future visits so they are not asked for their consent every time. This information is generally stored on the user's browser.
Administration and compliance: CMPs also provide tools for site owners to manage the consents collected, ensure compliance with regulations, and generate detailed reports on user consent.
Integration with third parties: They allow for the integration and control of third-party cookies and scripts (such as ads or analytics services) based on the user's consent, ensuring that these services do not collect data without permission.
Updates and scalability: CMPs are designed to be easily updated in response to changes in privacy laws, without requiring significant manual changes to the website.
The primary goal of a CMP is to bring website owners into compliance with current legislation while offering users clear and accessible control over their online privacy. By providing a transparent way to manage cookie consent, CMPs play a crucial role in protecting online privacy.
Tired of complex GDPR rules and requirements? Cookiebot have made one part of the GDPR simple - cookies and online tracking. Cookiebot makes your cookies and online tracking GDPR compliant with just a module.